Whatsapp Business is a free Android and iOS software that allows small and medium companies to communicate with their customers immediately.
If you didn’t know, WhatsApp was purchased by Facebook in 2014, and it hasn’t stopped expanding since then. It has over a billion daily active users at the moment.
In 2017, the introduction of WhatsApp Business was announced, and one of the goals of this app is to liberate WhatsApp from SPAM messages by companies.
This messaging service has continued to add new features and is one of Mark Zuckerberg’s major objectives in recent years.
Several small company marketers have already been touting the advantages of Whatsapp for Business for better client engagement. Businesses, without a doubt, have accessibility to the app’s many abilities and functionalities. However, many individuals are still ignorant of something like the extraordinary aspects.
First, let’s go through how to get started with the app:
To get started, simply go over to the Google Play Store and download the app.
The next step is to register with your company’s mobile phone number. It will make verification a lot easier for you.
Go over to the profile area of your app’s Business settings. Simply enter your company’s information to create your profile. Important to include correct business information. For instance, your company’s name, phone number, and contact information.
Let’s examine what we’ve learned about the app now that we’ve acquired enough information:
What is Whatsapp business and how does it work?
Before we get into the functionality of Whatsapp Business, let’s have a look at the app’s requirements:
To begin, you’ll need an Android smartphone and a mobile phone number to register business services.
It would be preferable if you used a different sim than your one. The reason for this is that your account requires verification. You can’t use a number that’s already registered with WhatsApp for such a Business account.
Keep in mind that WhatsApp doesn’t verify each business account. It is, after all, depending on a lot of factors. Only a well-known brand is taken into account.
There is one question that every user has before utilizing WhatsApp for business, and that is:
Is Whatsapp business a Safe and Free App?
WhatsApp, which is owned by Facebook, was initially free to use, but it has been recently disclosed that perhaps the service would begin charging advertisers.
1. Ordinary WhatsApp will remain free: Although charges would be introduced exclusively for the app, regular WhatsApp will remain free.
2. It’s being used by small businesses:
Many smaller companies are already utilizing it to expand their company, Large corporations have indeed begun to use this app.
Make my trip, for example, is utilizing it to promote their services as well as connect with prospective consumers.
3. Charges for non-promotional services:
Depending on what country, Whatsapp business costs anything from 0.5 cents to 9 cents. It would cost approximately rs. 5 to 6 for each SMS in India.
4. Save money with Business App: Download the app from the Google Play Store. However, signing up for the app API is indeed a safer way to save money. It is free of charge, and it is only offered to marketers that have a significant number of potential and present consumers.
What Are the Benefits of Using Whatsapp for Business?
1. A hint of professionalism:
Create a business profile to offer your company a professional look. By adding a business name, logo, links, and contact information to your business account, you may attract more consumers to your profile.
2. Label your clients: If you have a lot of consumers with the same name, you should label them. You may prevent the mess by using custom labels. You may also use order status and conversations to differentiate between customers.
3. Automated communications have a lot of power:
Send pleasant welcomes and welcome letters to consumers to maintain ties. Demonstrate your availability to users regularly to make them feel secure working with you.
4. Crucial WhatsApp knowledge:
Know the most significant business statistics. Know however many messages have been sent & how many have been delivered. Check to see when your users are online.
Let your brand dominate the market with the WhatsApp business app now that you know why you should be utilizing it.
How can you use Whatsapp Business features to help you build your brand?
Make your company name prominently displayed somewhere at the top so that consumers can instantly associate with you.
Brand logo: You may use the app to display your company’s logo. . Make sure it’s memorable so consumers can quickly recognize you amid the millions.
Brand Verification: Verification assures users that you have been running a legitimate business rather than a forgery.
Encrypt your communications and information so that only authorized individuals have access to it. HTTPS is used to encrypt & secure the messages.
Existing message templates: For greater user engagement, you may start discussions with both the aid of existing message templates.
Share photos or videos: One of Whats app Business’s most appealing features include the ability to send photographs, places, or videos to business subscribers. Let them know where your company is located and how it operates.
Allow consumers to contact you using conversational cues.
What’s app Business features allow your users to contact you by using the following features:
Features of Whatsapp Business
1. The ability to read receipts and delivery signs:
These functionalities notify you when your messages have been sent, and if you enable read receipt, your customers will be able to check if their messages have been read or not via a blue double tick
2. The advantage of keeping track of responses:
When responding to your users, reference to particular messages.
3. Benefits of removing messages include:
And do whatever you want, delete your packed messages.
4. Multimedia messages: You will be able to receive a variety of multimedia communications. This implies that your customers may tell you the actual location or address to make the delivery of just about any item they buy easier.
Adapt the elements of something like the WhatsApp marketing approach mentioned above. Using WhatsApp’s incredible capabilities, show them the real you and the authenticity of your brand.