how to make money from Instagram, Insta has almost 180 million users, and the number is steadily increasing. As a result, many Instagram users in India are increasingly exploring new methods to profit from the platform.
Following the Ban of TikTok in India, Instagram launched Reels in July 2020. Reels is now available in more than 50 countries, and the platform has begun to include full-screen ads in Reels that can last up to 30 seconds.
India is a data-first market, with video accounting for about 70% to 80% of all data in the country. To compete with YouTube and other platforms, Instagram is relying on IGTV and Reels. Instagram is feeling the fire when YouTube announced a $100 million Shorts fund.
To compete with YouTube and other platforms, Instagram is relying on IGTV and Reels. Instagram is feeling the fire when YouTube announced a $100 million Shorts fund.
If you’ve managed to expand your reach and impact on the platform as a creator, it’s past time to start monetizing your presence. Let’s address the elephant in the room before we go into how to generate money on Instagram in India.
How much money can you make from Instagram?
If you’ve established yourself as an Instagram creator, there are numerous methods to profit from your profile. IGTV Ads, Branded Content, Badges, Shopping, and Affiliate Marketing are all ways to make money on Instagram.
Sponsored content, fan membership, licensing the content they make, and becoming a consultant are all options for creators.
Most micro-influencers with 5-10k followers earn $6,531 per post on average. Creators with 50,000 to 80,000 followers often charge roughly $14,843 for every post,
while those with 250,000 to 500,000 followers typically charge over $49,000 per post.
It’s crucial to remember, however, that the figures vary depending on the Speciality, location, and type of your content. Also, because creators get money from a variety of sources, such as advertisements, partnerships, and fan membership, it’s impossible to quantify how much money they make.
6 Ways to earn money from Instagram
1) Brand collaboration
You can work with brands to market their products and services as a content creator.
Instagram has set some guidelines for sponsored content that you must agree to.
Drugs and weapons are restricted from being promoted by creators.
The amount of money you make from sponsored material is usually decided by the number of people who follow you and how engaged they are with it.
Instagram’s standards, as well as new ASCI rules, both require you to disclose funded collaborations.
We recommend reading Instagram’s full list of scenarios to better understand what constitutes a sponsored or paid relationship.
2) Affiliate marketing
Affiliate marketing allows you to earn money by advertising the products and services of other businesses.
You can engage with brands or affiliate marketing networks like Commission Junction to advertise items and services that are relevant to your audience as a content creator.
You can offer affiliate links to your audience in your bio, captions, videos, and posts.
On every transaction, content creators can expect to earn a 5-15 percent commission.
If you’re not sure which affiliate marketing programs in India are right for your channel, we’ve put up a comprehensive list that you can find by clicking on the link above.
Most content creators in India would agree that affiliate marketing is one of their most effective ways to profit from Instagram.
3) Sponsored Content
Brands generally work with Instagrammers to advertise their products and services; unlike brand alliances, these arrangements are more transactional.
You will be expected to promote a post or video as a content creator to raise exposure for the brand with which you are collaborating.
Unlike brand alliances, these agreements are typically handled by marketing agencies who work with the businesses.
As previously stated, the number of followers and engagement rate affect the average revenue of each post.
4) License photographs and videos
You can license your images and films to select businesses as a content creator. If a company wants to utilize your photo or video, they must pay you a price.
But this is a difficult topic, and Instagram’s latest regulation changes have just added to the confusion.
The platform’s conditions specify that they have a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the content of users.
Apart from the fact that it is not an exclusive license, this implies Instagram owns all of the rights from the original content owner.
5) Run IGTV ads
IGTV has evolved into a strong tool for engaging with your audience. Creators can earn money for the material they create by using IGTV advertising.
When you monetize your Instagram content, you provide marketers the opportunity to promote themselves in the videos you publish.
The number of views your video generates, known as Monetizable Plays, will decide how much you earn.
For each view, you’ll receive 55% of the ad revenue, which will be paid monthly. New monetization metrics can be accessible in Insights after advertising is enabled.
6) Start consulting
As an influencer, you can help other content creators grow their audiences by sharing your knowledge and expertise.
Instagram Consultants are always in demand by brands, small businesses, and individuals trying to improve their online presence on Instagram.
You can charge $15-$50 per hour as an Instagram Consultant; more experienced Instagram Consultants commonly charge $50-$100 per hour.
Most creators in India have no idea how to generate money from Instagram, so as the platform grows in size, there will be greater demand for advisers.
To be eligible for revenue as an Instagram content creator, you must follow the platform’s content monetization policies.
If you are unfamiliar with the regulations, please read them carefully and thoroughly.
Finally, how much money you can make as an Instagrammer is solely determined by how well you can engage your audience.
The services listed above are a good place to start if you want to generate money with Instagram in India.